SEO is like a longtime investment — you optimize your site for a long period, on the other side the contextual ads direct the traffic to the site and temporarily increase the profits and conversion, while you pay for every click.
Due to the constant obligation to pay for every click a lot of people think that contextual ads can´t be compared with the organic traffic. This is partly true: researches show that 40% of the users click the results of the paid issues. However the ads have a decisive meaning for Google and it does everything so that the users click the ads: it is being optimized, new tools are added and what is more important — the price of bids and the competition grow. And if you would like to place ads from a new account you should save time to “warm it up”.
Google constantly improves the ads, makes it less visible, more personalized, the same thing goes for Facebook. If you focus on contextual ads, then you will always pay, context doesn’t have an accumulative effect unlike search engine promotion, first results of which you can only see in half a year (depending on the placed budget). To get into the top of at least regional issue you have to work as much as your competition and to overcome them you have to work a lot more.
An entirely logical scheme would be to allocate the same budget for both the promotion and contextual ads. Due to the reason that the applications from organics will come sooner or later and their quantity won’t change for some time even if you stop buying links and writing content but if you turn the ads off — the traffic will immediately stop. Leave us the contacts and we will prepare a SEO offer for you.